SMS Traffic Herding Terms of Service

Trading Name / Copyright

SMS Traffic Herding is a brand name used by Liquid 11 Ltd.

Privacy Policy

Liquid11 Limited is committed to protecting your privacy online. Our policy explains how we will do this.

What information do we collect?

If you simply browse our site, the only piece of information we collect is your IP address and the date and time your visited our web site. This is for security reasons and stored in case of any security breaches.

If you decide to participate in the demonstration we will collect the information that you give us that may include name, company name, mobile phone number and email address.

If you decide to register an account with us:

On some parts of the site we may ask you to register and create an account on our systems. If you decide to proceed we ask for your name, email address, postal address and other personal information including your contact numbers.

How do we use your information?

We use the information to help us keep in contact with you regard this product and other products that Liquid 11 offer that may be of interest to you. We also use this information to keep you updated about product changes and promotions.

When do we share information?

We do not sell your personal information to others. If we believe that your use of the site is unlawful or damaging to others, we reserve the right to disclose the information we have obtained through the site about you to the extent that it is reasonably necessary in our opinion to prevent, remedy or take action in relation to such conduct.

To opt out of receiving information from liquid 11

You can opt out of receiving information from liquid 11 at any time by contacting our office. You may contact our office by email, by telephone or by writing to us at our postal address below. If you contact us via email, please ensure that we have responded as email is not a guaranteed delivery mechanism. If no reply has been received within 21 days then you should assume that your email has not reached us and you should attempt an alternative method of communication.

Use of Cookies

Cookies are small files which many web sites transfer to your hard disk. They can inform the web site what pages you visit, and your preferences, which enable web sites to provide you with a more personalized service. You can set your browser to refuse cookies, or to warn you before accepting them.

We use limited duration cookies to prevent promotions being displayed on subsequent visits from the same browser after the first viewing.

We also use non-persistent session cookies to identify page requests from the same location, typically on sites that require a username and password for customer access. These cookies are destroyed when exiting your browser and no further record is kept.

Third Party Cookies

We use Google analytics to provide information regarding the different device and browser combinations viewing our website and to determine the volume of traffic at different times of the year and day. This information is used to guide our development and testing programmes to give each user the very best experience possible whilst browsing our site.


Liquid11 Ltd makes no warranties or representations of any kind concerning the accuracy or suitability of the information contained on this web site for any purpose. All such information is provided “as is” and with specific disclaimer of any warranties of merchantability, fitness for purpose, title and/or non-infringement. Liquid11 Limited makes no warranties or representations of any kind that the services provided by this web site will be uninterrupted , error-free or that the web site or the server that hosts the web site are free from viruses or other forms of harmful computer code. In no event shall Liquid11 Ltd, its employees or agents be liable for any direct, indirect or consequential damages resulting from the use of this web site. This exclusion and limitation only applies to the extent permitted by law and is without prejudice to any express provisions to the contrary in any written licence or subscription agreement from Liquid11 Ltd in respect of the use of any online service provided via this web site.

We will review this policy in the light of comments we receive so please check the latest version. If you have any questions specifically about Privacy please contact us.

Contact Details


UK: 0207 965 7547
International: +44(0)207 965 7547



Fax: 0844 884 3001


Liquid 11 Ltd,
Sea Lake road,
NR32 3LQ

Liquid 11 Ltd, company number 04404380 registered in England and Wales.